The Choice of a New Generation-EB & A (LOL)

Is it time to update your logo and tagline? Take a lesson from mega-moguls Pepsi and Coke who refresh their logos at imperial times to keep audiences interested and updated with new reasons to buy. Along with their logos, they update their taglines. The fact is folks, that we need to stop and think about how we can keep our brands fresh. At the moment, Pepsi has taken their logo and crafted it into a smiling logo, but yet it still looks the same. Its part of it’s agency’s positivity push which also includes a new tagline: “Every generation refreshes the world.”

Pepsi’s Competitor, Coke has done its fare share of invigorating its customers and fans every year by developing new taglines. I’ve taken the liberty of lining up some of their tagline changes over the past years to show you how important it is to position yourself in the market, with the changing times. It doesn’t necessarily mean changing your look or everything that you’ve put into your brand, it just means that you keep it fresh for your customers. EB & A consulting offers numerous ways for you to consider these updates. We think you’ll be pleased with our concepts. Here’s some inspiration.

1963: Coke: Things go better with Coke/Pepsi: Come Alive! You’re in the Pepsi Generation
1969: Coke: It’s the real thing/Pepsi: You’ve got a lot to live. Pepsi’s got a lot to give
1973: Pepsi: Join the Pepsi people, feelin’ free
1976: Coke: Coke adds life
1982: Coke: Coke is it
1984: Pepsi: Pepsi. The choice of a new generation
1993: Coke: Always Coca Cola
1995: Pepsi: Nothing else is a Pepsi
2001: Pepsi: Joy of Pepsi
2006: Coke: The Coke side of life
2009: Coke: Open happiness/Pepsi: Every generation refreshes the world

And as you can see to the left, as you enter the Lincoln Tunnel to go to NJ, you'll see the word "yo" branded so eloquently as we leave the city subliminally telling us, "Yo, when you get to Jerse, pick yourself up an ice cold can of Pepsi,"