Still thirsty for more?

If you’ve been following my Coca Cola and Pepsi story below, you’ll realize that it’s beneficial to look at your brand and change it up. Take risks in pursuit of rewards. Risk takers are leaders.

Speaking of taking… let’s take another look at how Pepsi’s re-branding of its logo changes from scenery to scenery-just in the NYC area alone. Our first photo was taken from a billboard entering the Lincoln Tunnel. (you can see that in a post below)

To the left, you can see how Pepsi chose to adorn the 34th Street/7th Ave intersection near Madison Square Garden. POP, POP, POP. Very cool. If you look closely, you’ll see different versions of the logo even.

Moving on, see what they've done with a Pepsi billboard as we’re heading out of the Lincoln tunnel. TOGETHER, eh? Brilliant.

Take a great lesson from this. If you have the opportunity to tweak your logo, what would you do? What type of campaign would you want to run if you had the chance to redesign a new logo? What would it say? It could mean the same thing, look differently and still get your customers’ attention?

Now, that’s a mouthful… of soda. (which I don’t drink by the way, but I do like the ads.) In fact, here’s a classic commercial for you to view. MORAL of the STORY. Follow major brand leaders and implement their tricks into your campaigns. And if you can’t do it on your own, call us, we can. We do it everyday at EB & A.
http://www.youtube.com/watch?v=IzxHDqUz8Sk

2nd moral of the story: What can a brand icon do for you? Is there a Max Headroom that you can create for your company? Hint: We’ve done it for gendance and for JAM Cosmetics. Subtle characters create brand love.