Another Magazine Bites the dust

We're looking at saying goodbye to yet another print magazine title. Cosmo Girl is leaving the print world with it's last issue printing in December of 2008. It's nothing more than the sign of the times, says Roberta Garfinkle, SVP and director of print strategy at media buying agency.

With more and more print titles going out, you have to look to our own industry and ask ourselves the vital questions....

Are the magazines I'm reading going out of style too?
Are the subscribers backing off?
Where are they going?
Where else can I advertise?
How can I take my campaign elsewhere and get new results?

The answer is online and it's gendance. gendance replaces all print magazine woes including pricing, effectiveness, more direct response and consumer feedback, plus consultation and help on the ad buy. There's no one selling ad space at gendance, they're selling the experience of a new generation. Check it out by subscribing today at www.gendance.com. The media market for dance has evolved...

Creating customer tools that deliver results

Sometimes looking for NEW customers isn't always the best route. The question to ask yourself is "Are you currently speaking to your existing customers?" if so "how are you speaking to them and how often". Once answered, you may stop and say, hmmm, I am either talking to my existing customers alot via email but they're not responding OR I am not talking to them at all.

Never fear. We have the email marketing newsletter solutions that can help. We make it simple for clients to gather the power of email marketing, content placement, create specialized offers and reach their target audience. Not to mention, our programs clean up lists and generate new leads with "forward-ability' options.

If you're thinking about an online marketing plan, you should consider creating your own customized email newsletter as well as advertising in "industry" newsletters such as gendance which get your message out from you, the company, as well as other trusted and respected sources.

To learn more about making email newsletter marketing a reality for your company, send us an email. No pun intended. info@ebandassociates.com.

Gendance can help the Dance World Advertise...FINALLY!

In a sea of clutter, expensive ad options and sold out newsletter spots...we've heard it all from our clients. Sooo, we created gendance as the FRESH ALTERNATIVE. It's the first online trend-setting e-newlsetter for the entire dance world.

We've found ways to take interesting ad formats and have created ads that allow us to tell a story about a client and then have prospects click on an entirely new webpage to "telescope in" about how they can buy, enter to win or see their offer. There's always a direct response mechansim and there's always a really cool, visually attractive ad icon that WE design for the client.

That option is called an "adverstorial" but there's more. Clients choose from a sea of NEW programs that are quickly changing the ad model in the dance world. We are the pioneers that have made it more interactive, targeted and addressable for clients to learn more about advertising and actually have fun with it.

Ads that entice are very hard to ignore, so we're focussing on that method of traction for clients.

We actually allow sponsors to create interactive advertising that solicits viewer response.

I think the dance market is READY for smart interactivity and I certainly think that if you're an advertiser that has spent years advertising in print or has recently seen the high costs of investing in "publications" newsletters, or maybe have been turned down by sold out spots in others, you'll agree, you're ready for gendance.

THIS IS THE NEXT GENERATION of dance marketing. Get it...in your inbox at http://www.gendance.com/. And then ask us to place your cool advertising.

Sincerely,

Elizabeth Barry