We're looking at saying goodbye to yet another print magazine title. Cosmo Girl is leaving the print world with it's last issue printing in December of 2008. It's nothing more than the sign of the times, says Roberta Garfinkle, SVP and director of print strategy at media buying agency.
With more and more print titles going out, you have to look to our own industry and ask ourselves the vital questions....
Are the magazines I'm reading going out of style too?
Are the subscribers backing off?
Where are they going?
Where else can I advertise?
How can I take my campaign elsewhere and get new results?
The answer is online and it's gendance. gendance replaces all print magazine woes including pricing, effectiveness, more direct response and consumer feedback, plus consultation and help on the ad buy. There's no one selling ad space at gendance, they're selling the experience of a new generation. Check it out by subscribing today at www.gendance.com. The media market for dance has evolved...
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