In a sea of clutter, expensive ad options and sold out newsletter spots...we've heard it all from our clients. Sooo, we created gendance as the FRESH ALTERNATIVE. It's the first online trend-setting e-newlsetter for the entire dance world.
We've found ways to take interesting ad formats and have created ads that allow us to tell a story about a client and then have prospects click on an entirely new webpage to "telescope in" about how they can buy, enter to win or see their offer. There's always a direct response mechansim and there's always a really cool, visually attractive ad icon that WE design for the client.
That option is called an "adverstorial" but there's more. Clients choose from a sea of NEW programs that are quickly changing the ad model in the dance world. We are the pioneers that have made it more interactive, targeted and addressable for clients to learn more about advertising and actually have fun with it.
Ads that entice are very hard to ignore, so we're focussing on that method of traction for clients.
We actually allow sponsors to create interactive advertising that solicits viewer response.
I think the dance market is READY for smart interactivity and I certainly think that if you're an advertiser that has spent years advertising in print or has recently seen the high costs of investing in "publications" newsletters, or maybe have been turned down by sold out spots in others, you'll agree, you're ready for gendance.
THIS IS THE NEXT GENERATION of dance marketing. Get it...in your inbox at http://www.gendance.com/. And then ask us to place your cool advertising.
Sincerely,
Elizabeth Barry
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