Great Minds Think Alike

In Seth Godin's Book, "Small is the new Big" I read a blog about how Larry Light, McDonald Corp's chief marketing officer said, "Mass marketing no longer works and that no single ad tells the whole story." This was quoted at adage.com. He mentioned a strategy called "brand journalism" He went on to say that effective marketing should use many stories rather than employing one message to read everyone.

He also said, "Any single ad, commercial, or promotion is not a summary of our strategy. It's not representative of the brand message. We dont need one big execution of a big idea. We need one big idea that can be used in a multi-dimensional, milti-layered and multi-faceted way."

Hellooo??? Is anyone out there noticing that Elizabeth Barry & Associates has done this on their own? We've invented the ADVERSTORIAL in gendance and the minds of the most elite in the business are writing about this. This is amazing. If you haven't inquired yet about advertising in gendance, you better get on the band wagon. This strategy is built to become the NEXT BEST THING for advertisers and it already is working. I'm actually impressed with myself!

(pssst. the best opportunity isn't even the concept of the story, we actually do ALL The work for you and the design. Gosh, it's so good. I have to stop blogging right now and calm myself down, I'm so excited about it!)