Marketing Works, Have you Tried it?

Ok, folks. Let's think for a second. Are you REALLY marketing your brand or are you just telling a designer to put words on a paper or your website, with some pretty pictures? Or even worse (sorry, but I feel strongly about this) Your spending hours on constant contact and putting words on little yellow, pink, blue and white screens that are so long and boring, I never want to read them. (newsflash, cheap doesnt equal that people will read it. Sorry again, constant contact is so boring and tacky. I admit I used it within the first 7 months of the start of my business, but once I realized the power of aligning with a company to instill mine and my clients' marketing messages right so people will read them and become interested, I walked away from constant contact like a cheap dress at Wallmart.)

OK, back to the story and the story is MARKETING WORKS, but make sure you know how to market, or hire someone to do it for you because it works and here's a great example.

Fancy Feast cat food. This gourmet cat food is ground and smooth, like pate offering taste and texture to please a cats palette of discriminating taste. Choose from 11 different flavors for complete 100% balanced nutrition everyday.

Did you know that cat's have discriminating palettes? When was the last time your cat starved? (I know mine doesn't and she gets fed pretty darn well and we actually love her so much here at the office) But seriously folks. It's pretty obvious who this cat food is for. It's expensive and it sells. One flavor is even "grilled"! Do the cats know there is gravy in the chicken or do they care about the pate-like texture?

If people, like my mom, can spend hours in the cat food aisle thinking about what flavors to buy their little princess, Fancy Feast has done something right. They distinquished themselves, positioned themselves and sell to the most tasteful adults who want the best for their felines.

What does your marketing say? Do you have a position?

(this blog is dedicated to Toonces)